SEO

SEO stands for Search Engine Optimization. It’s a digital marketing strategy that improves your site to show up for relevant online searches. When you have greater online visibility and rankings than your competitors, this can help you win customers and improve your bottom line.

SEO marketing is not a quick fix. We do not provide temporary, immediate solutions for lasting challenges. Our methods consist of honest work, careful optimization, and consistent effort to ensure sustainable business growth and continual results for your brand.

If you’re looking for an experienced, trustworthy SEO company to deliver SEO services made to achieve long-term success, look no further.

The Hard Truth

SEO isn’t easy, but it can provide long-term, steady growth for your business. Check out these SEO stats to see why it is so vital for successful companies.

• 75% of people never scroll past the first page of search engine results.

• There are an estimated 3.5 billion searches on Google each day. (Internet Live Stats)

• SEO drives 1000%+ more traffic than organic social media. (BrightEdge)

• SEO leads have a 14.6% close rate compared to a 1.7% close rate for outbound leads (radio/TV ads, direct mail, etc.) (HubSpot)

Research & Analysis

Good SEO starts with extensive research and analysis. Our specialists invest time and effort during this critical phase to design customized growth strategies.

180-point site audit

Building a robust foundation to your SEO strategy requires a 180-point site audit. With access to tools like Screaming Frog and Ahrefs, our specialists will carry out an extensive site audit and provide a comprehensive report that includes critical errors and areas of opportunity.

Keyword research & strategy

What are the keywords you’re currently ranking for? What about your competitors? How can you better utilize keywords to your advantage? Using tools like SEMRush, our team will identify areas to fine-tune and put together a keyword strategy layered with search intent. That way, you’ll start showing up for key phrases/queries your target audience is searching for.

Competitive Gap Analysis

Where do you stand against other businesses in your industry? What do you need to do to gain a competitive advantage? By conducting an extensive competitor analysis, we’ll look at key factors, like backlinks, domain age, and page speed, to help you get ahead.

Mobile Audit

A site that isn’t mobile friendly won’t appeal to search engines or your audience. Not to mention, you’ll miss out on more than half of online traffic worldwide (Statista).

Technical SEO

There’s a lot of technicality involved in SEO that can throw you for a loop. Lucky for you, we have a technical SEO process that will take this off your hands.

Technical site fixes

XML sitemaps, canonicalizations, improper redirects, the list goes on…There are numerous site components that need careful attention when it comes to maximizing your SEO results. We’ll start with the low-hanging fruits and work our way up to smooth out more advanced issues across your site. And don’t worry, our team will keep you updated on all changes and help you understand SEO along the way.

Site speed

40% of people leave sites that take more than 3 seconds to load (Kissmetrics). How long is your site taking? With tools like Google’s PageSpeed Insights and GTmetrix, Big Leap has a site speed audit process ready to go to amplify your rankings and simmer down those bounce rates.

Metadata health

How are your meta-titles and meta-descriptions looking on the search results pages? Search engines rely heavily on metadata to determine your site and content’s relevance and ranking. Our SEO and content team will make sure your metadata follows SEO best practices and aligns with your target audience’s objectives. This will help your content rank better for a given keyword and entice people to click on your site.

Site clean up

Your site might look pretty on the outside, but this isn’t always the case on the inside, which might explain those low traffic and conversion rates. We’ll take a deep dive into the backend of your site to identify areas that need massaging and areas that might just need a complete makeover. This may involve implementing code, robots.txt files, and HTTP authentication.

Site structure

Google takes the user experience very seriously, which is why our SEO specialists invest time to ensure your site structure is looking solid. We’ll look at your URL structures, index and content pages, and more to verify all aspects of your site follow a logical flow. It will make both search engines and your users very happy.