Pillow brand uses long form video to grow revenue from $100K to $4M in 12 mos

Brands always want to know how they can have confidence in an agency's ability to get great results, not just take their money. We are so confident that our strategies work, we apply them to our own creations - like THE PILLOW CUBE.

PILLOW CUBE is a unique pillow designed for side-sleepers. It's square. It has corners. Some early testers told us to get rid of the corners, but what do you do when your quirky corners are what makes you unique? You embrace them. We grew PILLOW CUBE with funny videos from the ground up, seeing 10x growth year over year for three years running, and that’s no joke.

We started on Kickstarter with a microscopic ad budget, and created a PILLOW CUBE video that leveraged our own employees (for the actors as well as all the production). Once that campaign was successful, we created more videos and grew from $100,000 in initial sales to over $4M in the first 12 months.

As we grew we created a few more videos, some with professional actors and an increased ad budget, and generated $35M in revenue in our third year! We've now sold hundreds of thousands of square pillows and became the second-most Googled pillow brand in America.

PILLOW CUBE proves that we would never promote a process we don't believe in 100%. We don't just talk the talk, we walk the walk - and we walk it well. So well that we have invested in or purchased 3 other consumer products and are growing those just as quickly using these same video advertising tactics, and are creating another one of our own from scratch.

Let us help you blow up your consumer product too!